The Ledger
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Segall: Alyce expects 25% gross margins and 8% to 12% net margins
“So gross margin will be somewhere on the order of probably 25%, and then net margin will probably be eight to 12%, I guess.”
Segall: Alyce on pace to generate $4.7M in 2017
“Cause we're right now just with contracts already, we're on pace to do probably about 4.7 million next year.”
Alyce sees 6% to 30% gift acceptance rates for cold outbound prospecting
“When it's a cold prospect right now we can see anywhere between, let's say six is our lowest, you know, all the way up to what we just had, which is about 30% you know, acceptance rate. And then 50% of those will be by handwritten card or by the branded box an…”
Alyce SaaS tiers range from $1,000 to over $10,000 a month
“Lowest will be a thousand bucks a month, and the most expensive is probably, you know, 10 K plus.”
Alyce serves between 500 and 600 active customers
“So we're probably in the five, 600 range right now of customers.”
Roughly 10% of Alyce customers subscribe to the SaaS pricing model
“I'd say about 10% of them are SaaS customers right now.”
Alyce profit margins on GMV gifting are one-quarter of SaaS margins
“It's about a quarter of what we'll make on the SaaS side.”
Alyce grew 8x year-over-year and up to 50% month-over-month during fundraise
“We had done like eight times, so we were in a really good position. We were growing, I think, at the time that we raised anywhere between 25 and 50% month-over-month growth.”
Segall: 20% to 25% of Alyce gift recipients sign up to use the platform
“And we have anywhere between one in four to one in five people signing up and actually using Alice who received a gift.”
Segall: Alyce will reach around $300k top-line revenue in year one
“So we're going to be probably around 300 grand this year.”
Segall: Alyce processed $150k in revenue over 20 days
“I think just in the last 20 days, we've put through about a 150 K worth of worth of revenue.”