The Ledger
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Segall sacrificed $2M to $3M in valuation to pick operator investors
“Like we probably could eat out another two to three million dollars on valuation. But we decided not to and I decided to go with the investors for That I wanted based on, you know, what they thought, you know, in the stage that we are in the business”
Segall: Alyce expects 25% gross margins and 8% to 12% net margins
“So gross margin will be somewhere on the order of probably 25%, and then net margin will probably be eight to 12%, I guess.”
Segall: Alyce on pace to generate $4.7M in 2017
“Cause we're right now just with contracts already, we're on pace to do probably about 4.7 million next year.”
Alyce plans a bid-for-placement merchant directory ranked by margins
“Eventually, we will probably turn this into more of like a bid, bid for play thing... Which one am I going to show first? I'm probably going to end up showing the one that shows more margin, or gives us more margin, so obviously in the end it can end up becomi…”
The majority of Alyce revenue comes from SaaS subscriptions
“The whole company obviously still makes a lot of money off of the gifts itself and the transactions, but a majority of the money is coming in from SAS.”
Alyce sees 6% to 30% gift acceptance rates for cold outbound prospecting
“When it's a cold prospect right now we can see anywhere between, let's say six is our lowest, you know, all the way up to what we just had, which is about 30% you know, acceptance rate. And then 50% of those will be by handwritten card or by the branded box an…”
Alyce SaaS tiers range from $1,000 to over $10,000 a month
“Lowest will be a thousand bucks a month, and the most expensive is probably, you know, 10 K plus.”
Alyce serves between 500 and 600 active customers
“So we're probably in the five, 600 range right now of customers.”
Roughly 10% of Alyce customers subscribe to the SaaS pricing model
“I'd say about 10% of them are SaaS customers right now.”
Alyce profit margins on GMV gifting are one-quarter of SaaS margins
“It's about a quarter of what we'll make on the SaaS side.”
Segall spent four to six weeks doing due diligence on 15 funds
“We had 15 investors that wanted to come into the round. So we were very lucky and I did a lot of due diligence, but almost between four to probably closer to six weeks doing due diligence on every one of the funds.”
Alyce grew 8x year-over-year and up to 50% month-over-month during fundraise
“We had done like eight times, so we were in a really good position. We were growing, I think, at the time that we raised anywhere between 25 and 50% month-over-month growth.”
Alyce takes a 20% to 35% cut from 460 partner merchants
“What we've done is we've partnered with about 460 merchants now that cut us a piece of the transaction, because basically we are getting them inside of the corporate gifting budgets, which they have no no way of getting into otherwise. So they cut us anywhere …”
Segall: 20% to 25% of Alyce gift recipients sign up to use the platform
“And we have anywhere between one in four to one in five people signing up and actually using Alice who received a gift.”
Segall: Alyce will reach around $300k top-line revenue in year one
“So we're going to be probably around 300 grand this year.”
Segall: Alyce processed $150k in revenue over 20 days
“I think just in the last 20 days, we've put through about a 150 K worth of worth of revenue.”
CEO Greg Segall retains 90% ownership of Alyce ahead of Series A
“Right now between employees and all of the investors in there, they probably have about 10%. Now, again, it's convertible notes, and obviously it depends on what we end up converting at. So I still own on 90% of the company”
Segall: Alyce catalog grew from 3,000 to 15,000 products
“Because when we launched the catalog, it started off at about 3000 products. Now we're at about 15,000.”