The Ledger
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LTV-to-CAC ratios are almost meaningless for evaluating SaaS companies.
“Yeah, I mean, like when you look at lifetime value and that kind of CAC ratio in a SaaS company, it's almost meaningless.”
Enterprise SaaS companies have a problem if gross retention falls below 90%.
“I mean, you want to, you know, as a SaaS company, you know, playing in enterprise space, if you're more than 10%, losing more than 10% or below 90% overall, you know, from a gross retention, you have a problem.”
Looker avoids the downmarket to target enterprise growth modeled on ServiceNow.
“Yeah, we probably don't chase down market very much. I think, you know, if you were to look at us, you'd say, hey, you know, let's be probably a little bit smaller, but let's go after something like ServiceNow.”
Looker's customer contracts range from $30,000 to $1 million annually.
“Yeah, I mean, our average customers, you know, the low end would be about 30,000 dollars a year, and the high end would be a million.”
Looker has reached between 1,200 and 1,300 total customers.
“Yeah, so we're about 1200 customers, maybe 1300 now, somewhere in there, but, you know, we're growing really nicely.”
Looker is growing its revenue by more than 50 percent year-over-year.
“You know, we don't go specific, but more than 50, that's for sure.”
Looker relies on inside sales for roughly 80 percent of its revenue.
“We're about 80% inside sales. So it's an inside sales SaaS motion.”