The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Siu: Marketers still spend hundreds of thousands monthly on SEO backlinks
“When it comes to links, people are like, oh, SEO's dead, links don't work anymore. I'm telling you, I have a lot of friends, they, they're spending like a couple 100,000 dollars a month on links because it works.”
Siu: SEO tools like Ahrefs and Ubersuggest report inaccurate keyword volumes
“And often times, when you look at the keyword volumes for these, on these SEO tools, whether it's Ubers.js or Ahrefs, they're often incorrect.”
Siu: HubSpot hires dedicated staff specifically to refresh existing content
“HubSpot, because we just talked about them, they spend a lot of money hiring people that are just specifically refreshing their content.”
Siu: Neil Patel's blog drives tens of thousands of monthly leads
“What Neil didn't mention, and I don't think he'll care if I talk about this, but he actually drives You know, tens of thousands of leads a month off of his blog, right, which drives a couple million visits a month.”
Siu: Associate's single SEO webpage generates $1M in annual pure profit
“Key thing is this page drives about a million dollars a year in profit, right? You can call it profit, you can call it a little different than EBITDA, it's pure profit though, ok? So I want to tell you a story around this, and I'll kind of dovetail it into a l…”
Siu: Only 2% of LinkedIn users actively post content
“Only two percent of people actually post to LinkedIn.”
Single Grain generates $30,000 monthly recurring revenue from agency referral fees
“We've kind of started going in a direction of becoming a referral agency where we're giving business to other agencies and we're collecting a recurring income. So that's been continuing to grow in the last eight months. And then the monthly recurring revenue o…”
Siu: Single Grain Did $140K MRR With -$27K Net Profit at Takeover
“The company at the time was doing, let's see, one, about 140 K in MRR, but here's the thing, right? We were actually, that year we were negative. So on the, you know, let's look at the negative cash plan on, on net income. Negative. Yeah. Negative net profit. …”