The Ledger
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Zwift has raised $45 million to date, including a Series A
“We just closed a series A round back in November. We've raised forty five million dollars a date.”
Zwift rejects freemium, offering a strict 20-kilometer free monthly trial instead
“We don't have any free users. What we have is a trial. Okay. And today what you get is a little taste of Zwift every month. So you get to ride 20 kilometers, or about 18, 12 miles a month, so everyone can dip in. We don't have any year-long contracts at the mo…”
Zwift's primary strategic objective is reaching one million paying subscribers
“So for us, it's a race to acquire a millionth customer.
It's a race to get to a millionth subscriber.”