The Ledger

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Insight
Bouck: AI in CRM is merely 'sprinkles' rather than the core differentiator
“At the end of the day, I think a lot of this is really still a productivity product, and I think the AI ends up being the sprinkles that make it great, as opposed to the core differentiator.”
Eric Bouck Jan 24, 2017 ▶ 9:36 EP 549: Propeller CEO on Why He'll Win CRM Space After Exit to Samsung with Eric Bouck
Insight
Bouck: Mid-to-large companies are price-insensitive to CRMs that boost sales
“When you get to a certain level of company, the price is, they're really price insensitive if you can deliver the value. Because the value is, you know, not losing sales or making more sales.”
Eric Bouck Jan 24, 2017 ▶ 11:34 EP 549: Propeller CEO on Why He'll Win CRM Space After Exit to Samsung with Eric Bouck
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