The Ledger
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Mode refuses to unbundle SQL and Python features to preserve seamlessness
“I don't ever want to separate SQL from, you know, Python in mode because the point of the product is that you can move seamlessly between the two. If we break those into separate a la carte items, you know, I don't want our customers to have to choose.”
Mode operated without an experienced customer success leader for six years
“Like we introduced customer success as a department very late in mode's lifetime. And in fact, the old, the first true customer success leader who actually had customer success experience has been at the company for two years.”
Steer: Mode's SQL Tutorial Drives Hundreds of Thousands of Monthly Uniques
“The other problem was, it turned out that even though these things were driving traffic, it was kind of a drop in the bucket, because we had this sequel tutorial that, you know, now does hundreds of thousands of unique visitors a month. These blog posts are li…”
Mode monetizes enterprise tiers by upselling security features like Okta SCIM
“From a feature perspective, the way that we upsell is on standard enterprise stuff like Okta skim.”
Mode bought mode.com before announcing Series D to avoid price gouging
“Well, we did it after the round before announcing the round. Which is the right time because like, you don't want someone to be able to go look up the financing amount and be like, these people can pay more.”
Steer: Mode charges a flat list rate of $25 per user monthly
“Well, the thing is that by charging for viewers, we're able to lower the editor price too. So we charge one price across everyone, which is 300, a 10th of what I described to you. Right. So, so 25 dollars per user per month is the list rate.”
Mode grew as a 95% inbound business and remains primarily inbound
“At the time we were a 95 plus percent inbound business. We've added some outbound into that since, but not a ton, right? It's primarily an inbound business still.”
Mode raised its initial seed round at a $5M valuation
“So I guess it was about 10%, right? The valuation was like in the range of five million, which we, you know, we were just triangulating around like kind of standard YC evaluations at the time.”
Derek Steer: Mode's list price is $25 per seat monthly plus platform fee
“So the way that we do it now is we have a platform fee, and then a per seat fee. The list price on the seat fee is 25 dollars per Per person per month.”