The Ledger
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Mattress companies typically traded at 3x to 4x revenue in 2018
“It's valued on the basis of maybe three or four times revenue.”
Casper, Purple, Saatva, Tuft & Needle, and Nectar led DTC sales
“By order of sales volume, it's Casper, Purple Saf and then Tuft & Needle and Nectar round out the top five.”
Top five DTC mattress brands drove over half of category volume
“Those five out of a 150 are doing better than 50% of the transformation volume.”
Casper approached a $500M annual revenue run rate in 2018
“They did, they're approaching the five hundred million dollar run rate as best we can tell.”
Farley manufactured compressed boxed mattresses for hospitals 25 years ago
“We also eventually became the manufacturers of some hospital or healthcare mattress products that we put in a compressed format for distribution to the acute care hospitals around the country almost 25 years ago.”
DTC mattress sales accounted for 20 percent of $15B market
“You know, the betting industry is a fifteen billion dollar industry, and right now about 20% of it. Is in the, what I'll call the segment, this offline, either startups or other off, other circumstances where consumers are buying products today, buying mattres…”
Bootstrapped mattress brand Luxi projected $5M in revenue for 2018
“We're projecting five for the end of the year.”
Luxi maintained manufacturing gross margins in the high 50 percent range
“Our gross margins on, on manufacturing are run in the high 50% range.”