The Ledger
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Dave Lee says SMB buyers anchor add-on prices to base software costs
“They look at, hey, I'm paying 70 bucks for this platform. I should only have to pay 19 or 29 for a series of add-ons, regardless of how valuable they might be.”
Dave Lee says SaaS add-on tools inherit their host platform churn rates
“When it comes down to it, although we have a lot of tools that could be full standalone tools we are really reliant on the platforms. So if Entreport, for example, has a huge turnover and those customers are using plus this as well. That is built in turnover f…”