The Ledger
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Dave Lee Uses PlusThis Profits for Personal Investments and Software Incubation
“Yeah, I look at it as an asset that needs to be diversified, and it goes across a number of different things. Personal investments, real estate the market, EFTs I do a lot of charity stuff, so I give away a significant chunk of it. We do fund things for the em…”
Dave Lee Plans to Keep PlusThis Bootstrapped Despite Exploring Other Ventures
“There are other ventures that, that we're doing and in the process of launching that, that could be a capital raise scenario, but plus this is not that.”
Plus This acquires customers by providing free software to marketing consultants
“There are thousands of consultants out there and we give them a free version of our software so that they can play with it and then refer it to their to their clients. So we use them as a channel.”
Dave Lee: Plus This is 100% bootstrapped with no debt or outside capital
“Bootstrapped, a hundred percent. No debt, no financing.”
Plus This is exploring a structured equity partnership to accelerate growth
“We're actually exploring something right now that would get cash in, we'd give up some equity, but think of it as a structured partnership that would then lead us to faster growth and then a larger exit for us.”
PlusThis Acquires Customers Through Marketing Consultants and Platform Marketplaces
“One is working from, with consultants, marketing automation consultants out there that are working with their clients and they become resellers either on a wholesale model or just a referral, like affiliate referral model. We also try to work directly with the…”