The Ledger
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Carruthers: Manchester City Soccer Club was Voxpopme's first client
“A lot of our first client was actually Manchester City Soccer Club.”
Carruthers: Voxpopme's average customer spends $40,000 to $50,000 annually
“Yeah, I mean, I would say probably our average customers are probably spending 40 to 50,000 dollars a year with us.”
Carruthers: Voxpopme's client base is 45% brands, 45% agencies, 10% partnerships
“Our clients really break down into three cohorts. The first being like major brands. So people like Microsoft, eBay, Verizon using this technology extensively. Then we power a lot of the market research agencies. So people like Kantar and Nielsen and the big r…”
Carruthers: Voxpopme generates approximately $400,000 in monthly recurring revenue
“So yeah, I would say yeah, a little bit, a bit lower than that, about 400,000 dollars a month.”
Carruthers: Voxpopme ARR is growing 25% to 30% quarter-over-quarter
“And yeah, I would say kind of, you know, we've got, you know, great churn metrics and kind of ARRs going up about kind of 25, 30% quarter on quarter.”
Carruthers: Voxpopme's US business grew from 5% to 70% after moving
“You know, when I first moved over here the US was just five percent of our business. It's now 70%.”
Carruthers: Voxpopme generated $250,000 in monthly revenue in July 2017
“July, 27, a year ago, we're probably doing two 50. And then a year before that, we were probably doing like 75.”
Carruthers: 85% of Voxpopme's ad-hoc clients are repeat customers
“So we've got about half our business that's on an ad hoc kind of As you go, but then of that cohort, 85% of repeat customers doing regular projects.”
Carruthers: Voxpopme's fully baked customer acquisition cost averages $6,000
“So from a CAC perspective where I would say typically over the last 12 months, it probably averages out to about 6000 dollars. Kind of fully baked.”
Carruthers: Voxpopme customer CAC payback period is under six months
“The payback, yeah, I mean, the payback period is usually less than six months.”