The Ledger
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Dane Maxwell positioned Paperless Pipeline as overhead reduction, avoiding feature-based comparisons
“All of my competitors were selling is it's transaction management software. So all of my competitors, they were selling transaction management software. But what I did is I sold how to build a mobile office, how to reduce your overhead.”
Maxwell: Under 10% of Foundation students graduate with 10 paying customers
“Yeah, and so we had for example, with 10 paying customers software, less than 10%. However 40% of our graduating class of our second year program graduated with one paying customer in a business that they had started.”
Dane Maxwell predicts Paperless Pipeline will exceed $2.1M revenue in 2020
“And then I started one as paperless pipeline.com is my biggest, which We'll do 2.1 million or more this year”
Dane Maxwell: Paperless Pipeline generates $180K to $185K in monthly revenue
“Well average monthly revenues around 180 to 185,000.”
Dane Maxwell: Adding a PDF hover preview doubled Paperless Pipeline's storage costs
“What happens is I created a feature where if you hovered over the link of the PDF, it would instantly create a preview so they could look at that document without having to click, without having to download. That doubled the cost of our hard drive space becaus…”
Maxwell: The Foundation's first $3,000 cohort enrolled 88 students, beating targets
“Our first price was 3000 dollars when I was just doing this by myself, and I wanted 10 people to join, and 88 people ended up joining and it was 500 bucks a month for six months.”
Maxwell: The Foundation has generated $5M to $6M in course revenue
“Somewhere, somewhere between five and six million.”