The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
A top expense app's 'smart scanning' was secretly powered by offshore humans
“Or there's another company, a very popular expense company that allows employees to expense receipts. And they would have a feature called a smart scanning feature where you could take a picture of the receipt and then it would extract. But that wasn't a smart…”
Cody McLain Oct 17, 2022 ▶ 27:00 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Insight
Standard operating procedures are easy to create but hard to maintain
“Processes, they're easy to create, but hard to maintain. They quickly become irrelevant, and if they're irrelevant, or say if you have a static process somewhere in a Google Doc, if somebody's not updating it, then nobody's gonna go and check it, and if they a…”
Cody McLain Oct 17, 2022 ▶ 17:20 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Insight
Founders should avoid splitting company equity fifty-fifty
“I've certainly, I certainly wouldn't recommend doing fifty-fifty, but that was just what we had at the time”
Cody McLain Jun 30, 2016 ▶ 4:13 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Insight
Web hosting acquisitions are typically valued at 1x forward revenue
“It's mostly just based on the one-year projection from the time of the sale.”
Cody McLain Jun 30, 2016 ▶ 10:25 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
Support Ninja grew from $3.9M to $25M ARR in four years
“We had about 3.9 million back in 2017. I founded the company in 2015 and 20 21. It almost hit twenty five million in ARR.”
Cody McLain Oct 17, 2022 ▶ 3:34 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Assertion Not checkable as stated
JPMorgan Chase runs one of the most selective Philippine BPOs
“One of the most successful, hard to get into outsourcing companies in the Philippines is JPMorgan Chase.”
Cody McLain Oct 17, 2022 ▶ 14:15 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Assertion Not checkable as stated
Support Ninja acquired its first BPO client using only Google Ads
“So Support Ninja started just as a website. I didn't do any investment other than I built a website and I put in some Google ads and we got our first customer, which ended up being this customer called Cleanify, which was this cleaning agent service nationwide…”
Cody McLain Oct 17, 2022 ▶ 17:59 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Assertion Not checkable as stated
Most of Support Ninja's early clients churned during onboarding
“And the other issue was that the majority of our clients, they would end up dropping off on this onboarding period.”
Cody McLain Oct 17, 2022 ▶ 20:12 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Assertion Not checkable as stated
SoftLayer shut down McClain's 100 servers after a hostile buyer's injunction
“What they ended up doing was shutting down all of our servers. And we had close to a hundred servers with thousands of customers.”
Cody McLain Jun 30, 2016 ▶ 7:08 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
Pacific Coast Hosting sold for just under $1 million
“Ah, yes, it was a little under a million.”
Cody McLain Jun 30, 2016 ▶ 12:07 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
Traditional BPO firms ignored startups in favor of large corporations
“And so I saw that there's a, there's something called BPO business process outsourcing, and it's been around for decades and it mostly services very high end corporations. And so I saw a need in the market to actually service these smaller end startups, whethe…”
Cody McLain Jun 30, 2016 ▶ 13:35 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
SupportNinja reached $1 million in annual contracts within 14 months
“Now that we're about 14 months into it we've actually surpassed a million dollars in annual contracts and we're able to actually work with some of the biggest tech companies out there, which is absolutely amazing.”
Cody McLain Jun 30, 2016 ▶ 14:14 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Disclosure
McClain retains 100% equity in SupportNinja without raising outside capital
“As well as the fact that I haven't had to take any outside capital and been able to retain all my equity is fantastic.”
Cody McLain Jun 30, 2016 ▶ 14:30 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
McLain ran his first business as a dropout in foster care
“And so my parents died when I was young. I was partly in foster care while I was running my first business. And it was something that I was basically put into a corner of dropped out of high school.”
Cody McLain Oct 17, 2022 ▶ 4:14 How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Assertion Not checkable as stated
McClain's teenage hosting venture generated up to $150K before merging
“I'd like to say maybe a hundred, a 150,000.”
Cody McLain Jun 30, 2016 ▶ 3:27 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
McClain's hosting business generated over $500,000 in annual revenue
“It was a little over half a million.”
Cody McLain Jun 30, 2016 ▶ 7:16 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
Assertion Not checkable as stated
SupportNinja employs over 100 agents in the Philippines
“Our team size in the Philippines, we have a little over a hundred agents. Our team size here in the U S there, everybody's working remotely right now. We have about five.”
Cody McLain Jun 30, 2016 ▶ 19:38 EP 341: 15 Year Old Sells Company, Creates and Sells 3 More for Almost $1M with Cody McLain of SupportNinja
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