The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Targeting micro-SMBs built a moat against larger software providers
“We figured if we could build a tool that was beloved by them, it was a great value prop. You know, we kind of have a bit of a moat around ourselves and wouldn't get a lot of pressure from above from the bigger software providers. And that's proven to be true.”
Over half of Ripl's paying customer base exceeds one year
“More than half of our paying customer base we've had for longer than a year.”
Ripl has 70,000 paying subscribers and over 1.3 million MAUs
“So we've got about 70,000 paying any given month, you know, quarter 1,300,000 plus in MAUs.”
Ripl generates slightly over $10 million in annual recurring revenue
“We're a little north of ten million ARR and looking to kind of put the foot down and grow faster this year ahead.”
Ripl's growth slowed to 3-4% after a 200% year-over-year surge
“We've only been up by about three, four percent year over year from 18. 17 to 18, we had huge growth, more than 200%, and so part of that was intentional.”
Ripl's CAC has been $35 to $45 for over a year
“We've been running somewhere between 35 and 45 dollars for more than a year now.
Nathan Latka: Okay.
Clay McDaniel: and that's CAC against you know, first billing event, right?
Clay McDaniel: Customers that are actually converting, not to trialers, but folk…”
Ripl retains paying subscribers for an average of just over a year
“Like, you know, on average, we only keep our customers across the whole base a little more than a year.”
Up to 80% of Ripl's customers are on a monthly subscription
“75%, eight percent of our customer base is on a monthly skew.”
Ripl acquired its brand and IP from a folded company
“We actually bought the rights and the brand from a previous company that had folded early in the 2010. And maybe a little bit of some legacy data, but we've only done three rounds. We had a convertible round early on that converted into equity, but .”