The Ledger
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Adjust bootstrapped founder equity splits based on opportunity cost
“Let's start at 33% for each. And then how do we distribute it based on what else we could be doing? And so like my co-founder who was doing all the development, like he could have worked at, you know, Google or something or Facebook of that nature. And so it w…”
Dolly leverages pickup truck owners to avoid competing for Prius drivers
“And a lot of them are, and I'm confident Dolly will be one of them because of the unique asset that we're leveraging, which is pickup truck owners instead of Prius owners, which if you look at Postmates and Instacart and all these other companies, they're all …”
EdgeRank Checker reached $20,000 in monthly revenue within two months
“I can't remember the exact number, but I know within two months we were making about 20,000 dollars a month with that drain checker.”
EdgeRank Checker reached $60,000 in monthly recurring revenue at its peak
“So I think we were doing about, I think about 60,000 a month at the, at its peak.”
Socialbakers' acquisition of EdgeRank Checker was 75% cash and 25% equity
“Yeah, so we did a roughly 75, 25 cash equity split just in general.”
EdgeRank Checker was fully bootstrapped with no outside investors
“A hundred percent bootstrap, which was a really fun experience,”
Dolly raised a $10M Series A and takes a 20% cut
“Yeah, so we've raised ten million bucks through a series A, and the way that people pay us is that they sign up, they use the app, they, we take a 20 percent-ish cut, depending on the job of everything that happens within the network.”
EdgeRank Checker prototype quickly reached 10,000 regular free users
“I had built the very, very, very smallest prototype, and that was starting to gain some steam, maybe 10,000 free users using the app kind of really regularly, some big brands took us about maybe two months to build out a kind of a professional version of that.”