The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Pokštefl: Hiring a COO from the outside is very hard
“Because I think that hiring a COO from the outside works, but I found it kind of very hard, and you need to be fortunate to find someone who you would click immediately that you would feel that, ok, this is the partner I wanna work with.”
Pokštefl: Bootstrappers suffer from lack of guidance compared to VC founders
“With that being said, there's one disadvantage, I believe, what all bootstrappers have. We're kind of like a lonely wolves, you know, we don't have any experienced board of directors, sometimes we don't have many people we could talk with, and this is like com…”
Pokštefl: Scaling a team solely with junior employees stalls company execution
“So, the passionate people can help you start. They can help you build a foundation, the base, build a culture, but all of a sudden when you have 15 people who are all juniors with zero experience, you get yourself into a problem, because you are spending hundr…”
Pokštefl: Experienced hires deliver immediate results with minimal management oversight
“The experienced people, you just give them the OKRs, the goals, the rocks, whatever management methodology you use, and they will just report to you. They will bring the results immediately. That's the big difference, one of the biggest differences between hav…”
Pokštefl: Kontentino spent years failing to develop original developer into CTO
“The CTO was very talented, great software developer, but he didn't have what it takes to be a good leader. A good CTO. He didn't have the strategic mindset about things. He didn't really understand the scalability for technology and stuff like that, and we spe…”
Pokštefl: Employees can grow horizontally as experts rather than managers
“The point here is that people usually think in organization that the only way how they can grow in your organization is vertically. So when they are three years in your company, they're expecting that they will be a team leaders and managers. You know, it does…”
Pokštefl: Founders should stay in hiring but offload screening calls quickly
“You know, it's great when you're hiring from the beginning because you are building the base, the early employees, the building, the culture, and you should still be in, in the hiring process, but you shouldn't be doing the screening calls, et cetera. So, so, …”
Pokštefl: Kontentino accumulated nearly $700,000 in cash and profits
“We accumulated almost 700,000 dollars In cash and profits, even though that was not our plan.”
Kontentino's CAC increased from $350 to $1,100 after 2019
“This is our customer acquisition cost before 2019. 350 US dollars. Quite okay. But what happened is that right now we have 1100 customer acquisition cost.”
90% of Kontentino's customers came from Facebook ads pre-2019
“90% of our customers came from Facebook ads before 2019.”
60% of Kontentino's current customers come from word of mouth
“We fixed our attribution model, and we find out that 60% of our current customers came from word of mouth.”
Kontentino maintains monthly revenue churn below 2%
“We have, ah, below two percent, ah, revenue monthly churn rate.”
Pokštefl: Kontentino grew headcount from 18 to 45 in nine months
“Like, we grew actually our FTE headcount from 18 to 45 in nine months.”
Pokštefl: Kontentino Plans to Raise VC After Reaching $4M-$5M ARR
“We are thinking about raising, but we want to get to four to five million as soon as possible. Then we start to be interesting for VCs, which are interesting for us as well. So, that's our first milestone, four to five million ARR.”