The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 25 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Yo Shirt was Kleiner Perkins' first seed-stage investment
“We were the first seed stage investment that they ever made. And we were, you know, very happy to have them in the deal.”
Williamson: Stanford and Berkeley Grads at Apple Couldn't Fix Production Systems
“When I ended up at Apple, I was working with, you know, all these kids coming out of Stanford and Berkeley that had a lot of theory, but couldn't actually do anything. You know, I'd say, hey, you know, we're doing 360 transactions per second to this MySQL data…”
Williamson: Engineers Should Leverage Technical Debt When Testing Uncertain Features
“It's useful to be a hacker and use technical debt for your, you know, as leverage. If you're not sure something's going to work, you've got to be willing to throw it away and you don't want to invest too much.”
Ben Williamson rejects hypothetical $10M cash buyout offer for Yo Shirt
“I don't know, Nathan. I think that's a little low.”
Williamson: Periscope Data gives Yo Shirt more operational insight than suppliers have
“It's periscopedata.com, and it basically, Nathan, I have better insight into suppliers we work with. I have more insight into their business than they do. And it's because I have real time data.”
Williamson: Snapchat UI has strong product-market fit for its core audience
“What I've realized about their product is that it speaks to the audience very, very well. If you watch a Use Snapchat. They know the app inside and out. And it's intuitive to them, but it's speaking to their customer. And it's not something, you know, that you…”
Yo Shirt ships 95% of custom apparel orders within five days
“And right now, 95% orders ship within five days.”
Yo Shirt COGS on $36 t-shirts ranges from $16 to $18
“So cost of goods are between 16 and 18 bucks.”
Williamson: Yo Shirt reached over 3M lifetime downloads
“All in over the life of the app is over three million people that have downloaded the app. There were two million last year.”
Williamson: Yo Shirt generated $3M in top-line revenue in 2015
“So total top line revenue in 2015 was three million dollars.”
Williamson: Yo Shirt boosted Fall Out Boy merchandise sales over 20%
“The Fall Out Boy activation was incredibly successful, and in terms of net overall merchandise, we were able to add over 20% to their merchandise sales.”
Williamson: Apple's original iTunes application was built by two developers
“You know, if you look at like the original iTunes application, that was two guys.”
Williamson: YoShirt has surpassed one million app downloads
“So we're north of a million downloads now.”
Williamson: YoShirt achieves month-over-month double-digit percentage growth
“We've had double digit percentage growth really since we turned on the marketing engine and started any outbound marketing month over month.”
Williamson: YoShirt's conversion rate is around two percent
“So it's over, you know, our conversion rate's about two percent right now, and we're actually in the process of going back and really instrumenting every single step and going back to the drawing board and looking at what's critical, what can we do to make the…”
Williamson: YoShirt average order value is $38 to $42
“The majority are t-shirts, and the average purchase price, like, the average value per transaction is held steady. It's fluctuated between 38 and 42 dollars, so we're very consistent there.”
Williamson: YoShirt achieves 60% gross margin on custom apparel
“So we have a 60% gross margin. Across the product. So we can produce a shirt, you know, if it's 40 bucks to your door, then, you know, let's say it's around, you know, 12 to 15 bucks for us to produce.”
Williamson: YoShirt Raised $1.125 Million in First Seed Round
“Yeah, we actually, so we did a release on the initial raise and I, yeah, so we raised one, two, five in the first seed.”