The Ledger

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Insight
Seat-Based Pricing Alone Cannot Drive SMB SaaS Expansion Revenue
“I don't think you can do it on pure seats. I think that was I think that's basically just a challenge of the SMB target. I think you need to have add-ons.”
Ben Congleton Jul 31, 2019 ▶ 17:29 1467 Olark Founded 2007, $14.4M+ in ARR, So Why Did New Live Chat Players Get All The Love?
Insight
Usage-Based Pricing Creates Unpredictable Software Costs for SMB Customers
“I think if you look at sort of some of the competitors pricing where people are charging like for usage based pricing, I mean, it's pretty interesting, but as a SMB, it makes your pricing like super unpredictable.”
Ben Congleton Jul 31, 2019 ▶ 17:42 1467 Olark Founded 2007, $14.4M+ in ARR, So Why Did New Live Chat Players Get All The Love?
Insight
Powered-By Chat Widgets Drive More Viral Growth in B2B SaaS
“Like for example, if you're an e-commerce company, like we end up getting less customers that way. If we were, if you're a B to B SaaS company, you'd see more. I imagine that both drift and intercom have seen like similar growth sort of based on where they're …”
Ben Congleton Jul 31, 2019 ▶ 8:29 1467 Olark Founded 2007, $14.4M+ in ARR, So Why Did New Live Chat Players Get All The Love?
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