The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Mamun: C-Store Pro is willing to push CAC to 1:1 LTV
“All things being equal, we'd go, we go all the way up to our lifetime value because we feel strongly that the LTV is, is going to rise on the other end.”
Arif Mamun Oct 19, 2016 ▶ 10:04 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Prediction Not checkable as stated
Mamun: Brick-and-mortar retail is about to experience an e-commerce-scale revolution
“A brick and mortar retail is about to go through the same revolution that, that e-commerce retail did in the early 2000, late 19 nineties.”
Arif Mamun Oct 19, 2016 ▶ 11:37 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro's annualized gross churn is under 5%
“Our churn currently is sub five percent annualized.”
Arif Mamun Oct 19, 2016 ▶ 6:30 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Disclosure
Mamun: C-Store Pro is pivoting from SaaS to data monetization
“The pivot that we're trying to do is, is, is from SAS to a data play, a much broader data play.”
Arif Mamun Oct 19, 2016 ▶ 7:48 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Disclosure
Mamun: C-Store Pro funds operations via bank credit lines and founder equity
“Bank credit lines. Even personal money. We're putting in our own equity into this thing.”
Arif Mamun Oct 19, 2016 ▶ 12:16 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Supported
Mamun: C-Store Pro has raised under $1M via convertible notes
“We've raised under a million.”
Arif Mamun Oct 19, 2016 ▶ 3:43 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro has roughly 1,500 paying customers
“Well, so paying customers would be 1500 or there about.”
Arif Mamun Oct 19, 2016 ▶ 4:07 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro is generating around $73,000 in MRR
“That would be in line, yes.”
Arif Mamun Oct 19, 2016 ▶ 4:22 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Prediction Not checkable as stated
Mamun: C-Store Pro is on track to break $1M revenue in 2016
“We, we're on track.”
Arif Mamun Oct 19, 2016 ▶ 5:48 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro recorded 13 million basket transactions in August 2016
“The numbers now number in August was thirteen million.”
Arif Mamun Oct 19, 2016 ▶ 8:55 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro spends roughly $180 per trial customer
“So customer acquisition cost ranges month to month but it's roughly at this point about a 180 bucks a trial customer.”
Arif Mamun Oct 19, 2016 ▶ 10:24 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro monthly headcount cost is reaching $100,000
“It's now getting up to a 100,000 a month.”
Arif Mamun Oct 19, 2016 ▶ 11:51 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Assertion Not checkable as stated
Mamun: C-Store Pro customers pay an average of $49 monthly
“49 bucks a month.”
Arif Mamun Oct 19, 2016 ▶ 2:54 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
Disclosure
Mamun: C-Store Pro acquires customers primarily through offline marketing channels
“So it's mostly offline stuff right now and a little bit of online stuff. You know, trade shows, conventions you know flyers and things like that. Direct mail.”
Arif Mamun Oct 19, 2016 ▶ 10:48 EP 452: 70k MRR, CSTOREPRO, Data play, <1m Raised, <5% monthly churn
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