The Ledger
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ProLeads targets $1 million ARR by end of Q3 2017
“So our goal is by end of Q three to be at a million AR.”
Proleads suffered a brutal 50% annual customer churn rate
“Over the whole year, maybe like, 50% of the customers we sold to churn, so like terrible.”
Proleads sold for more than double its $900K in raised capital
“I can't say the exact amount, but it was, More than two X the amount.”
New co-founder Brendan Short scaled Wiser to over $200k MRR
“So we recently got a new co-founder, co-founder on board, Brendan Short, who is an amazing sales guy. He was recently at Weiser and scaled that operation from about 10 KMR to I think like 200 and something MRR.”
ProLeads has raised roughly $500,000 in total funding
“So for us, it was the a hundred K. So but then after that, we also, we raised some money during the program from friends and family. From friends and family. And then we raised some additional Sort of notes here and there in the past year as well. So we're tot…”
Proleads launched in 2010 and operated for eight years before acquisition
“So the first initial launch of what eventually became probably say that was in 2010. So eight years of struggling.”
Proleads generated $200K to $500K in ARR before its 2018 acquisition
“Let's just say that we were somewhere in the 200 to 500,000 dollar ARR.”
ProLeads joined 500 Startups after four rejections, says Fredriksson
“Actually got accepted into batch 11 after being turned down four times, and but then I emailed with them and convinced them to actually accept us.”