The Ledger

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Disclosure
InDemand charges grocery stores setup, subscription, and per-order fees
“So we're actually just in the midst of a pivot, but so right now we sell software for grocery stores and other local retailers. Be able to sell to their customers online and actually deliver to them within the hour. We kind of say there's a white label Instaca…”
Alex Saidani Dec 9, 2016 ▶ 2:08 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Assertion Not checkable as stated
InDemand generated about $325,000 in gross revenue over 18 months
“I mean, in the past 18 months we've made around 325 K.”
Alex Saidani Dec 9, 2016 ▶ 3:15 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Assertion Not checkable as stated
InDemand has roughly 150 customer companies, with 25 actively processing orders
“We're working with, we've got about a 150 companies using the software. About 25 of them are active.”
Alex Saidani Dec 9, 2016 ▶ 4:14 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Disclosure
InDemand generated about $25,000 in revenue in October 2016
“We made about 25,000 dollars in revenue. A lot of that was actually more set up fees and custom stuff than monthly.”
Alex Saidani Dec 9, 2016 ▶ 5:56 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Disclosure
500 Startups took 5% equity in InDemand for $125,000
“So it's sort of five percent and it converts when you raise the price round.”
Alex Saidani Dec 9, 2016 ▶ 8:34 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Disclosure
InDemand processed $6,000 in gross transaction volume in October 2016
“About 6000 dollars.”
Alex Saidani Dec 9, 2016 ▶ 7:57 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Disclosure
InDemand had nine months of runway remaining as of November 2016
“We've got about nine months in runway.”
Alex Saidani Dec 9, 2016 ▶ 9:47 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Disclosure
InDemand pays $40 per 200 leads to Fiverr researchers
“Yes, so we paid about 40 dollars for 200 leads sort of, you know, it's a little more expensive than others, but it's actually a pretty good deal because they are more high quality.”
Alex Saidani Dec 9, 2016 ▶ 11:23 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
Disclosure
InDemand sees a 2% conversion rate from outbound lead generation
“Yeah. So we got it was like a two percent conversion rate from that. So like two people.”
Alex Saidani Dec 9, 2016 ▶ 11:38 EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani
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