The Ledger
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BestSelf gave backers a full journal PDF before physical delivery
“We also gave away our the entire journal via PDF. So before they even received a physical copy, they could print it out and start using it right away.”
BestSelf generated $68,000 in pre-orders after its Kickstarter campaign
“And then post Kickstarter, we were accepting pre-orders. We did another 68,000 in pre-orders since September.”
BestSelf grew to 19,355 email subscribers in ten months
“Since May of 2015, we have over, we built, we went from zero to just under 8000 email subscribers.
[922] Nathan Latka: How many?
[924] Alan Brouwer: 19,355.”
BestSelf used Shopify specifically to enter its Build a Business competition
“The second reason is because Shopify does this competition where you, if you open up a new store it's called build a business competition, and whoever gets the most sales or the top three people who get the most sales, top three stores, they'll get some sort o…”