The Ledger
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Thompson's minimum selling price for The Plot is over $100,000
“I think my number would have to be north of a 100,000, but I don't know. You know, I've always wondered if that's even worth it to somebody.”
Frame.io solved finished video review, leaving storyboarding unaddressed
“So Frame.io solved that problem for reviewing finished videos, but there wasn't really an application to solve it for the storyboarding part”
Over 90 percent of The Plot's customers come from organic SEO
“All of my, essentially, I'd say 90 to 95% of my customers are all SEO.”
The Plot plateaued at $3,000 to $5,000 monthly revenue for years
“It's been about three to 5000 consistently for the last three to four years. So there's been really no growth. Like our best month has been six or 7000 when, so, cause people can pay annually.”
Thompson paid a freelance developer $15,000 to build The Plot MVP
“15 grand to get it off the ground.”
Thompson made $1,000 monthly selling automated Adobe After Effects scripts
“Like I, my first step into like digital products was creating scripts for Adobe after effects, which are just ways to automate a task that after effects didn't build natively into the system. So I built, I hired a guy to create a couple of those. And that gave…”