The Ledger
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Lee: Young founders should take more risks instead of saving early
“I wish I wasn't so caught up in saving for the future. I had, you know, my family moved here from South Africa, and we were so concerned about the future, and I, you know, took out life insurance policies for myself at early ages, and was putting money away th…”
Lee: Bohemian Guitars produces its instruments for about $55 each
“Cost us about 55 dollars a guitar.”
Lee: Bohemian Guitars generates 95% of sales via its website
“About 95% are coming through our website.”
Adam Lee: Bohemian Guitars 2015 revenue was just under $1M
“Twenty-fifteen revenue was just under a million.”
Adam Lee: Bohemian Guitars raised over $325K on Indiegogo for ukulele
“So we launched a ukulele on Indiegogo last September, and we sold about 2200 units raising over 325,000 dollars.”
Lee: Bohemian Guitars plans self-hosted pre-order campaigns to avoid platform fees
“We do fairly well at driving traffic to our own sites at this point, so if we can do some sort of pre-order campaign using Tilt on our own website where we're hosting it not necessarily losing out on those fees to other crowdfunding platforms, I think that's p…”
Lee: Bohemian Guitars is stocked in about 100 US retailers
“We're in about a hundred US retailers at the moment.”
Adam Lee: Bohemian Guitars did around $16K revenue in first year
“I think it was like 16,000 dollars.”
Adam Lee: Bohemian Guitars shipped over 5,000 units in 2015
“We sold and shipped over 5000 units in 2015.”