The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Ryan Buckley: Texas PE buyer halted payments on Toofr sale
“I sold it to a another private equity firm in Texas. That relationship kind of went south and they've been a bit litigious. So I won't say exactly who they are, but just the very high level thing that, that kind of went, went south was they were on sort of a p…”
Ryan Buckley Jul 14, 2022 ▶ 8:27 Flip Your SaaS Playbook: PE firm Acquires $1m ARR MightlySignal for .5-1.5x, Sold 24 months later for $4.5m.
Disclosure
Toofr has 16,000 lifetime registered users but only 100 active customers
“There's like 16,000 people who have registered in Twofer's lifetime. Like I said, I got a hundred active customers in any given month, but like 16,000 email addresses that are inbounds.”
Ryan Buckley Mar 26, 2017 ▶ 10:11 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Assertion Not checkable as stated
Buckley: Toofr's ARPU is $180 per month
“Our poo right now is 180 dollars.”
Ryan Buckley Mar 26, 2017 ▶ 5:34 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Assertion Not checkable as stated
Toofr's MRR has remained flat at $18,000 for the past year
“So that 18 grand MRR has actually been relatively flat for the last year.”
Ryan Buckley Mar 26, 2017 ▶ 8:08 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Assertion Not checkable as stated
Toofr acquires customers completely organically with zero ad spend
“It's completely word of mouth organic. I don't spend on AdWords. I don't really do anything.”
Ryan Buckley Mar 26, 2017 ▶ 8:40 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Disclosure
Buckley: Toofr is completely bootstrapped without outside capital
“Completely bootstrapped.”
Ryan Buckley Mar 26, 2017 ▶ 6:38 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Assertion Not checkable as stated
Toofr's monthly gross customer churn hovers around 10 percent
“Yeah. It still hovers around 10%. Last couple months have actually been pretty good, like six, seven percent range acquisition.”
Ryan Buckley Mar 26, 2017 ▶ 7:58 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Disclosure
Buckley spent zero personal dollars to bootstrap Toofr
“I'd say no, it's none. Zero.”
Ryan Buckley Mar 26, 2017 ▶ 7:30 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Assertion Supported
Buckley admits competitor Email Hunter beats Toofr in SEO
“Hunter kicks my ass in, in SEO.”
Ryan Buckley Mar 26, 2017 ▶ 10:58 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
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