The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
WP Engine takes 6-12 months to scope features Rocket.net ships quickly
“Activity logging feature at WP Engine, it'd take six to 12 months for them to even figure out what they want to build, whereas we're built in a modern environment, all modern frameworks, end-to-end test suites, API first, things that just don't exist in our in…”
Ben Gabler Nov 21, 2022 ▶ 16:49 The Simple PR Template We Used to Bootstrap to $1m in ARR
Assertion Not checkable as stated
Rocket.net reached $1M ARR with zero successful ad spend
“So, a million in ARR with zero dollars in successful ad spend.”
Ben Gabler Nov 21, 2022 ▶ 11:10 The Simple PR Template We Used to Bootstrap to $1m in ARR
Assertion Not checkable as stated
70% of reviewers given free hosting converted to paying customers
“Seven out of 10 became paying customers cause they were just blown away by the product.”
Ben Gabler Nov 21, 2022 ▶ 10:13 The Simple PR Template We Used to Bootstrap to $1m in ARR
Assertion Not publicly verifiable
Sean Hannity hosted his website on Rocket.net's early MVP
“If you look at our first version, you're like, wow, like, Sean Hannity hosted his website on that. He didn't care what it looked like behind the scenes. He just cared that he got a 99% cash hit ratio, and everybody around the world was able to access his websi…”
Ben Gabler Nov 21, 2022 ▶ 3:50 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Rocket.net wasted $70,000 on marketing agencies that misunderstood its products
“We wasted 70,000 dollars on marketing agencies, because they just did not get our products.”
Ben Gabler Nov 21, 2022 ▶ 11:15 The Simple PR Template We Used to Bootstrap to $1m in ARR
Assertion Not checkable as stated
Rocket.net's largest hosting customer pays $110,000 in ARR
“We were founded in twenty-twenty largest customer, a 110,000 ARR, pretty unheard of in the hosting world.”
Ben Gabler Nov 21, 2022 ▶ 2:01 The Simple PR Template We Used to Bootstrap to $1m in ARR
Insight
Domain prefixes like 'get' or 'on' confuse offline ad audiences
“Startups like to do get rendered, get whatever the name is, or on cloud, whatever the name might be. That's a great idea. Until you put it on a billboard and nobody knows how the hell to find you.”
Ben Gabler Nov 21, 2022 ▶ 7:32 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Rocket.net's MVP was built by piecing together off-the-shelf components
“I took things off the shelf and put them together behind the scenes, knowing my customers would never see it, and I presented a solution in a way that hasn't been done before in this industry.”
Ben Gabler Nov 21, 2022 ▶ 5:53 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Rocket.net owned a $50,000 domain while making $13,000 in annual revenue
“We've got this 50,000 dollar domain name and we're doing 13,000 a year in revenue.”
Ben Gabler Nov 21, 2022 ▶ 9:42 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Rocket.net built its minimum viable product in 72 days
“First line of code to MVP was 72 days.”
Ben Gabler Nov 21, 2022 ▶ 3:39 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Rocket.net paid zero server costs during its first year
“Startup programs we didn't pay for a server for the first year. Had some friendships and relationships, startup credits, and kind of walking through that.”
Ben Gabler Nov 21, 2022 ▶ 4:11 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Rocket.net launched with under $30,000 in startup capital
“So how we got off the ground with less than 30,000 dollars sounds crazy, but over the last 20 years I've been able to make some really good contacts in different development areas,”
Ben Gabler Nov 21, 2022 ▶ 2:40 The Simple PR Template We Used to Bootstrap to $1m in ARR
Assertion Not checkable as stated
Rocket.net reached $1M ARR and $101k in monthly revenue
“We've gone from zero to, you know, over a million in ARR. You know, we cleared a 101,000 last month.”
Ben Gabler Nov 21, 2022 ▶ 1:41 The Simple PR Template We Used to Bootstrap to $1m in ARR
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