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Palmer: Brandwatch acquired BuzzSumo for 3x to 5x revenue in cash
“Did we pay five X? No, not quite, but you know, it's, you are north of three X. I'm not saying, but it was a good, it was a, the founders at BuzzSumo did great. It was a cash, almost exclusively cash deal.”
Palmer: 2012 social SaaS acquisitions failed due to premature buyouts
“So it, and that would indicate to me that they were bought prematurely. You know, they weren't mature businesses. They hadn't figured out what, why they existed and what they were trying to solve for.”
Palmer: Major 2012 social intelligence acquisitions failed to become meaningful businesses
“I mean, and actually, if you look at those acquisitions, None of them really have gone on to meet, to be meaningful.”
Salesforce and NetSuite have natural organizational virality that specialized SaaS lacks
“I'm envious of companies like NetSuite and I guess Salesforce that just end up having this kind of viral effect across once they get it, once they get a customer. We have to work very hard for retention. We have to make our products incredibly sticky.”
Consolidating competing social tools would create highly valuable software businesses
“So if you take six or seven of these competitors and turn them into one or two, Then you've got one or two very, very valuable businesses.”
Brandwatch is profitable, employing 420 staff with over $60M in revenue
“You know, this year we'll do more than sixty million dollars in revenue, and there's 420 staff in the business, so, and it's profitable.”
Palmer: Consolidating competing social intelligence tools creates highly valuable businesses
“So if you take six or seven of these competitors and turn them into one or two, Then you've got one or two very, very valuable businesses.”
Brandwatch receives 15,000 daily website unique visitors and over 100 demo requests
“We get 15,000 uniques to our website every day and over a hundred demo requests.”
Brandwatch acquired BuzzSumo to expand cross-selling to its existing customers
“Like last year we acquired a company called BuzzSumo, and although it's not really aimed at the same sort of market space as our core product, that is something that our customers are actually, you know, taking as well.”
Brandwatch allocated 80% of raised capital to operations, 20% to secondary
“I mean, four-fifths of it went to operating.”
Brandwatch achieves approximately 100% annual net revenue retention
“There or thereabouts. It varies depending on the cycle.”
Brandwatch sees an average customer tenure of around five years
“We would look at a five years as a as an average tenure, but it's increasing because the company is growing.”
Brandwatch's average annual contract value is approximately $30,000
“Annual contract value is about 30,000 dollars.”
BuzzSumo had 400,000 freemium users when Brandwatch acquired it
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Brandwatch acquired BuzzSumo in an almost exclusively cash deal
“It was a cash, almost exclusively cash deal.”
Brandwatch maintains a 15-month margin-adjusted CAC payback period
“Our CAC payback, we want to get our CAC payback on a margin basis below 15 months, and we're there or thereabouts.”
Palmer: Brandwatch's average customer tenure is five years and growing
“We would look at a five years as a as an average tenure, but it's increasing because the company is growing.”
Palmer: Brandwatch generates 15,000 daily website visitors and over 100 demo requests
“We get 15,000 uniques to our website every day and over a hundred demo requests.”
Palmer: Brandwatch annual net revenue retention is around 100%
“There or thereabouts. Okay. It varies depending on the cycle.”
Palmer: Brandwatch funded the BuzzSumo acquisition directly off its balance sheet
“I mean, we didn't raise. We paid off balance sheet.”
Palmer: Brandwatch achieves a 15-month margin-adjusted CAC payback period
“Our CAC payback, we want to get our CAC payback on a margin basis below 15 months, and we're there or thereabouts.”
Palmer: Brandwatch annual contract value is around $30,000
“Annual contract value is about 30,000 dollars.”
Palmer: Brandwatch is profitable with 420 staff and over $60M revenue
“You know, this year we'll do more than sixty million dollars in revenue, and there's 420 staff in the business, so, and it's profitable.”
Palmer: BuzzSumo had 400,000 freemium users at the time of acquisition
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Brandwatch crawls eight million websites and stores five years of data
“So we down, we call about eight million websites and have feeds from the social networks. We aggregate all of that and we allow brands to kind of check out what the world is saying about them, their competition and so on. And it goes back, you know, five years…”