The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
De Valk: Matt Mullenweg and Automattic cannot afford to acquire Yoast
“I don't think he can afford us, first of all.”
Joost de Valk May 9, 2020 ▶ 14:02 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Opinion
Chaudhry: BlogVault builds a better product than Automattic
“So Automatic is the company, yes. And we would love to, yeah, we think we have a better product than them.”
Akshat Chaudhry Jun 17, 2022 ▶ 20:30 How to Set Up Profit Sharing Plan from $2m+ Bootstrapper
Prediction Not checkable as stated
Mullenweg predicts 99% of crypto token issuances will go to zero
“One, I think there's a lot of, 99% of those are going to go to zero. There's a, but there's also some in there that'll be category changing and change the world.”
Matt Mullenweg Feb 12, 2018 ▶ 35:38 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Insight
Commercial spin-outs usually damage their underlying open-source projects
“The history of most companies coming out of open source projects is that the open source project really suffers.”
Matt Mullenweg Feb 12, 2018 ▶ 5:08 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Insight
Mullenweg models Automattic's WordPress strategy on Google's Android and Pixel ecosystem
“Think of it kind of like Google with Android. Like, they'll make their Pixel phones, so we'll make some versions of WordPress that we think are the best in the world. But very key to our strategy is also working with every other manufacturer out there and ever…”
Matt Mullenweg Feb 12, 2018 ▶ 23:25 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Insight
Public market quarterly reporting prevents companies from making 10-year strategic bets
“And while they have access to, you know, the public capital markets, which is great. Matt Mullenweg: there, I think lost, you lose a little bit of your ability except for very few companies to make really long-term strategic bets. Matt Mullenweg: And we believ…”
Matt Mullenweg Feb 12, 2018 ▶ 16:14 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Insight
Co-CEO arrangements create conflict; companies require a clear hierarchy
“I had seen co-CEO and other kind of arrangements and that seemed to create a lot of conflict. So I wanted everyone in the company to be clear. There was like, there was a clear hierarchy and Tony was at the very top. So he had the final say on everything. Whic…”
Matt Mullenweg Feb 12, 2018 ▶ 19:44 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Opinion
Jacobi: Joomla deliberately avoids the commercial model of Automattic and Acquia
“The, there's a fundamental Philosophy difference at Joomla to not go the automatic or Acquia route if we look at Drupal.”
Robert Jacobi Sep 13, 2018 ▶ 6:29 1146 How Joomla Pays Bills With $0 Revenue, Opensourced
Assertion Supported
Automattic raised at a $200M valuation to provide secondary liquidity
“So we were able to do a round at like a two hundred million valuation. Matt Mullenweg: and that was New York Times actually joined that and it was largely our existing investors. Matt Mullenweg: So all of our existing investors kind of re-upped and we did do a…”
Matt Mullenweg Feb 12, 2018 ▶ 13:36 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Disclosure
Subscription revenue accounts for 98% to 99% of Automattic's business
“So we are, you know, vast, vast majority, 98, 99% subscription business.”
Matt Mullenweg Feb 12, 2018 ▶ 9:31 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Assertion Not checkable as stated
Automattic received a $200M buyout offer in 2008 with just 25 employees
“It was 2008, so it was about two years into automatic, two and a half years. Nathan Latka: And it was a two hundred million dollar offer? Matt Mullenweg: It was of that magnitude, yeah. Matt Mullenweg: And the company at the time was also Matt Mullenweg: Reall…”
Matt Mullenweg Feb 12, 2018 ▶ 11:47 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Assertion Supported
WP Engine needs 450 employees for a vastly smaller customer base
“WP Engine at this point is 450 people. You know, that's, Automatic's only six 50. So just serving their customer base, which is much smaller than ours takes almost the same number of people.”
Matt Mullenweg Feb 12, 2018 ▶ 22:47 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Disclosure
Automattic has surpassed $100M in annual recurring revenue
“I think the thing that we're saying publicly is that we're into the nine figures.”
Matt Mullenweg Feb 12, 2018 ▶ 18:31 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Disclosure
Automattic has raised $200M in primary and $150M in secondary capital
“I think total at this point, I've raised around, Matt Mullenweg: Let's say around 200 in primary and about another 150 in secondary. Nathan Latka: Okay. Matt Mullenweg: So somewhere around three 50 total.”
Matt Mullenweg Feb 12, 2018 ▶ 14:59 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Disclosure
Automattic operates with zero internal email using a custom blogging tool
“So we use this thing we built called P two. You can look it up P two theme.com and it's basically like an internet blogging tool. So you can use it to share things with your colleagues. We use that instead of email. So there's basically no email inside of auto…”
Matt Mullenweg Feb 12, 2018 ▶ 32:45 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Disclosure
Automattic coordinates 650 remote employees across 62 countries
“And we want to open source and release a lot of the tools that we use to be one of the larger, totally distributed companies in the world, you know, coordinate across time zones, across, you know, 650 people in, like, 62 countries.”
Matt Mullenweg Feb 12, 2018 ▶ 29:40 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
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