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Contify acquires customers through referrals and former users changing jobs

Mohit Bhakuni · 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR? · Mar 7, 2018 · at 5:44

Mohit Bhakuni, founder of market intelligence platform Contify, explains his customer acquisition approach and organic growth to Nathan Latka.

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“We have been getting customers, mostly from our references, people who have used them, used us and moved to the next company”

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More from Mohit Bhakuni

Insight
Contify uses a hybrid human-AI model because humans grasp context better
“Technology can do certain things really well, which is processing large amount of data and a human mind can very easily can get the context much easier than an algorithm can do. So we have built in hybrid system, and that's why we call it a curated market inte…”
Mohit Bhakuni Mar 7, 2018 ▶ 12:58 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR?
Assertion Not checkable as stated
Contify customers pay an average of $1,000 per month
“Thousand is a good average.”
Mohit Bhakuni Mar 7, 2018 ▶ 3:34 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR?
Assertion Not checkable as stated
Mohit Bhakuni bootstrapped Contify with an initial investment of just $1,500
“So we put it 1500 dollar to start the company.”
Mohit Bhakuni Mar 7, 2018 ▶ 4:11 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR?
Assertion Not checkable as stated
Contify generates $75,000 in monthly recurring revenue
“It's around 70. It's 75 grand a month we are doing. So I think the mean is is around a thousand dollars, but we are doing 75 grand a month.”
Mohit Bhakuni Mar 7, 2018 ▶ 4:30 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR?
Assertion Not checkable as stated
Contify has maintained 95% annual customer retention over eight years
“We have overall is eight years 95% retention of our customers.”
Mohit Bhakuni Mar 7, 2018 ▶ 9:21 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR?
Assertion Not checkable as stated
Contify's customers stay for more than four years on average
“We have seen customers for more than four years on average.”
Mohit Bhakuni Mar 7, 2018 ▶ 10:37 956 How Does He Find Sharp People At $900/mo For BI Tool Doing $75k in MRR?
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