McDerment: Free trial models provide higher-confidence learning than freemium
Mike McDerment · 1244 Why Freshbooks CEO was Anti-VC, then Raised $75m · Dec 20, 2018 · at 5:32
FreshBooks co-founder and CEO Mike McDerment explains to Nathan Latka the strategic trade-offs between free trial and freemium SaaS pricing models.
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“A freemium model, maybe get more people using, but fewer people paying with a free trial model, you have a decision point, so you can actually learn with more confidence, because there's consistent periods in that, so if you're thinking about business model, there's various trade-offs in you know, one versus the other”
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