Assertion certainty 4/5 debate potential 1/5

Mehr: MentorBox's customer acquisition cost is under $100

Alex Mehr · 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr · May 2, 2017 · at 16:03

Alex Mehr, co-founder of MentorBox, discusses unit economics and acquisition metrics with Nathan Latka.

0:00 / 0:05exact quote · 5.0s
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“It's actually, I can tell you it's like, Sub hundred.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Alex Mehr

Insight
Alex Mehr: Co-founders should split equity equally in partnerships
“I actually believe in equal partnerships.”
Alex Mehr May 2, 2017 ▶ 11:41 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr
Disclosure
Mehr: MentorBox month-over-month retention is well above 70%
“Oh, more. Way more.”
Alex Mehr May 2, 2017 ▶ 14:09 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr
Assertion Contradicted
Mehr: $89/mo subscription businesses typically see 40-50% month-one churn
“Most subscription businesses around this price point would lose 40, 50% of their customers on month one. Month one is the highest churn.”
Alex Mehr May 2, 2017 ▶ 14:37 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr
Assertion Partly supported
Mehr: Zoosk reached $200M in revenue before filing for IPO
“Yeah, 200 actually.”
Alex Mehr May 2, 2017 ▶ 1:47 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr
Assertion Partly supported
Mehr: Zoosk lost around $10M on $200M top-line revenue
“Not a lot. Like, I want to say maybe ten million.”
Alex Mehr May 2, 2017 ▶ 5:43 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr
Disclosure
Mehr: Initial MentorBox test generated about $80,000 in sales
“The first test that we did the two of us, we were able to sell, I think, 80,000 dollars worth of the product.”
Alex Mehr May 2, 2017 ▶ 12:56 647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr
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