Disclosure certainty 3/5 debate potential 1/5

Szneiberg targets a two- to three-month CAC payback period

Lonnie Szneiberg · 1549 Why Did He Leave a $60m Revenue "Unicorn"? · Oct 21, 2019 · at 15:22

Lonnie Szneiberg, founder of Brazilian SaaS startup Oi Chao, discusses his target unit economics and CAC payback comfort level.

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“Probably the customer acquisition, probably the first two, three months.”

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