Schmittauer estimates average retention for membership communities is seven months.
Amy Schmittauer · Amy Tells Nathan he's Wrong on Membership Sites with Amy Schmittauer of SavvySexySocial.com · Jan 22, 2016 · at 11:28
Amy Schmittauer discusses expected customer lifetime and retention benchmarks for content-driven membership communities.
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“I think that the true average in a model like this is more like seven months.”
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More from Amy Schmittauer
Schmittauer's monthly membership subscribers stay an average of three months.
“The average so far has been three months.”
Schmittauer shifted her business entirely to a membership-only model in 2015.
“I usually sell product, but in the last year, I have really streamlined my offering to be membership only.”
Schmittauer's Social Authority Membership site generated $5,000 in October 2015.
“In October alone, I think it was bringing in five K.”
Schmittauer rejected $3,500 speaking gig offers to protect her $5,000 fee.
“I've turned down two more because the other two didn't want to pay my fee. They wanted to pay a percentage of it. I probably got somebody to come up to three, three and a half, but that wasn't my fee. So I said, I'm sorry, I can't do it.”