Disclosure certainty 5/5 debate potential 1/5

Dane Maxwell granted Paperless Pipeline's CEO 10% equity after three years

Dane Maxwell · 11 SaaS Companies, Dane Takes Paperless Pipeline to $2m Revenues, Launches Start From Zero Framework · Jun 3, 2020 · at 11:03

Dane Maxwell, founder of Paperless Pipeline, explains the compensation and equity structure used to transition the company's lead developer into the CEO role.

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“I gave him 10% equity. But I gave him that after year three. There was never any talk about equity until about year three.”

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Insight
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