Disclosure certainty 3/5 debate potential 1/5

Sutton: Sin City Cupcakes operates at roughly a 40% net margin

Lisa Song Sutton · How Miss Nevada Used Alcohol Cupcakes To Make $1MM, EP 281: Michael Mogill · Jun 12, 2016 · at 10:49

Lisa Song Sutton, co-founder of Sin City Cupcakes, clarifies the business's net profit margin during a financial breakdown with host Nathan Latka.

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“We run at like a 40% margin.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Lisa Song Sutton

Assertion Not checkable as stated
Sutton: Sutton & Chase sold $7M in inventory over 11 months
“We just sold seven million in inventory in the last 11 months.”
Lisa Song Sutton Jun 12, 2016 ▶ 3:22 How Miss Nevada Used Alcohol Cupcakes To Make $1MM, EP 281: Michael Mogill
Disclosure
Sutton: Sin City Cupcakes generated just under $1M in 2015 revenue
“Just under a million.”
Lisa Song Sutton Jun 12, 2016 ▶ 8:01 How Miss Nevada Used Alcohol Cupcakes To Make $1MM, EP 281: Michael Mogill
Assertion Not checkable as stated
Sutton: Broad Acres Swap Meet is second to Disneyland in churro sales
“They have the number two churro sales in the nation behind Disneyland.”
Lisa Song Sutton Jun 12, 2016 ▶ 9:56 How Miss Nevada Used Alcohol Cupcakes To Make $1MM, EP 281: Michael Mogill
Disclosure
Sutton: Sin City's alcohol-infused cupcakes cost $0.90 each to produce
“I mean, it costs us 90 cents to make a cupcake with the alcohol.”
Lisa Song Sutton Jun 12, 2016 ▶ 11:32 How Miss Nevada Used Alcohol Cupcakes To Make $1MM, EP 281: Michael Mogill
Disclosure
Sutton: Over 90% of Sutton & Chase business is referral-based
“Over 90% of our business is all just based on referrals. We don't do any advertising”
Lisa Song Sutton Jun 12, 2016 ▶ 5:33 How Miss Nevada Used Alcohol Cupcakes To Make $1MM, EP 281: Michael Mogill
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