Assertion Contradicted AI assessment confidence: 95% certainty 4/5 debate potential 2/5

Bickley: Every Shark Tank deal is renegotiated after filming

Erin Bickley · 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231 · Apr 12, 2016 · at 4:10

Erin Bickley, co-founder of shapewear company Hold Your Haunches, discusses their strategic approach to pitching and closing deals on Shark Tank.

0:00 / 0:06exact quote · 6.6s

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“We also knew that every deal was renegotiated after the fact by the entrepreneur and the sharks.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Every deal made on Shark Tank is renegotiated after filming by the entrepreneur and the investors.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

The claim asserts as an absolute that 100% of deals agreed to on Shark Tank are renegotiated after filming. Empirical investigations disprove this universal assertion. A comprehensive October 2016 study by Forbes analyzing 319 accepted on-camera deals across Seasons 1 through 7 found that 27% of surveyed founders closed under the exact terms agreed to on air without renegotiation (while 30% closed with renegotiated terms and 43% fell through entirely). A follow-up Forbes investigation published in January 2023 examining Seasons 8 through 13 similarly found that approximately 35% of deals closed on original on-camera terms.

Forbes October 2016 investigation of Seasons 1-7 found that 27% of surveyed businesses closed their deals on the exact terms agreed upon on air.
Forbes January 2023 follow-up investigation of Seasons 8-13 found that roughly 35% of deals closed under original on-air terms without renegotiation.

Checked against

[1] forbes.com [2] entreviewblog.com [3] youtube.com [4] inc.com

shark tank due diligence percentage deals close without changes shark tank deals closed exact terms Forbes study shark tank deals fall through Forbes renegotiated exact terms

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Shark Tank sharks

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Disclosure

Hold Your Haunches took less money for less equity after Shark Tank

“They own far less of the, much, much less of the equity in the company, and we got way less money.”

Erin Bickley Apr 12, 2016 ▶ 4:42 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231

Insight

Bickley: Overvaluing your company guarantees evisceration on Shark Tank

“And that, and the, for all the studying that we did and you've watched it, the best way to get eviscerated on television is to overvalue.”

Erin Bickley Apr 12, 2016 ▶ 5:16 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231

Assertion Not checkable as stated

Hold Your Haunches generated over $1.5M in sales in 2014

“So, and, 2014, we sold over 1.5 million dollars.”

Erin Bickley Apr 12, 2016 ▶ 8:08 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231

Assertion Not checkable as stated

Bickley: Amazon drove 15% of Hold Your Haunches 2015 sales

“And I would say we, 15% of one and a half million dollars in sales in 15 was from Amazon.”

Erin Bickley Apr 12, 2016 ▶ 9:07 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231

Assertion Not checkable as stated

Hold Your Haunches grew email subscribers from 800 to 16,000 overnight

“Gosh, we went from 800 emails to, I think it was 16,000 dollars, and that, I mean, 16,000 subscribers, that was overnight.”

Erin Bickley Apr 12, 2016 ▶ 10:30 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231

Bickley: Every Shark Tank deal is renegotiated after filming

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