Assertion certainty 4/5 debate potential 1/5

Larrinaga: Be Pretty has reached break-even in Chile

Alvaro Larrinaga · 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers · Mar 31, 2020 · at 9:14

Alvaro Larrinaga, founder of Be Pretty, breaks down the profitability and market maturity of the company's original Chilean market.

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“Chile, it's a market we are already on a break even.”

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More from Alvaro Larrinaga

Assertion Not checkable as stated
Larrinaga: Be Pretty has 3,500 paying salon customers across Latin America
“We have 3500 beauty salons all over Latin America.”
Alvaro Larrinaga Mar 31, 2020 ▶ 1:33 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers
Disclosure
Be Pretty charges salons 8% to 9% commission, averaging $85 monthly
“We charge them, it's around eight to nine percent of all the beauty services they do through our platform, and that's approximately in US dollars, that's 80 dollars a month, 90 dollars a month per salon, depending on the markets, but that's an average.”
Alvaro Larrinaga Mar 31, 2020 ▶ 3:14 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers
Assertion Not checkable as stated
Larrinaga: Be Pretty grew revenue 3.6x year-over-year
“We grew three times. A bit more. It's 3.6 times exactly our year growth. We opened two new markets this new year.”
Alvaro Larrinaga Mar 31, 2020 ▶ 4:44 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers
Assertion Not checkable as stated
Larrinaga: Chile is Be Pretty's best market with 1,400 salons
“Today it's still our best market, but we have 1400 salons.”
Alvaro Larrinaga Mar 31, 2020 ▶ 6:21 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers
Assertion Not checkable as stated
Alvaro Larrinaga: Be Pretty burns $100,000 per month
“A hundred grand a month.”
Alvaro Larrinaga Mar 31, 2020 ▶ 9:35 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers
Disclosure
Investors offered $7M, but Be Pretty capped the round at $5M
“We don't want more than five million. We are, they want to invest seven. We want five.”
Alvaro Larrinaga Mar 31, 2020 ▶ 10:23 1711 3500 LatAm Salons Pay Him $3.2m in ARR for Customers
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