Eicher: Construction software churns if foremen reject it, despite CEO approval
Benedict Eicher · He's Making $100k/mo Helping Construction Companies Rent out their Idle Pieces of Equipment · Apr 21, 2022 · at 15:00
Flexcavo co-founder Benedict Eicher explains why construction software companies must co-create products with on-site foremen rather than just selling to executive leadership.
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“Because if you talk to the CFO, to the CEO, they might like the software. However, the real user of that is in the end, the foreman on a construction site. And you need to understand how they tick because if you simply sell a software in the after sales and customer success, you will fail and they will turn if the foreman doesn't want to use your software.”
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