Jonathan Deutsch explains why Tumult did not buy back the equity from his departed co-founder.
0:00 / 0:08exact quote · 8.8s
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“Due to the mechanics of how this is a little bit more of kind of a cash business we actually didn't go through with the deal, so he still owns a percentage of the company.”
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More from Jonathan Deutsch
Insight
Deutsch: Profit sharing reduces equity's importance in cash-flow businesses
“We're more of a cash generating business and we'll do things like profit sharing. And so what is considered equity actually has a little bit less kind of importance and value in the company nowadays.”
Jonathan DeutschMar 19, 2018▶ 6:07968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
Disclosure
Jonathan Deutsch would consider selling Tumult for 3x lifetime sales
“Two times? Probably not. Maybe three times.”
Jonathan DeutschMar 19, 2018▶ 14:16968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
AssertionSupported
Tumult co-founder left after four years to return to Apple
“After four years it was a good run, and he decided that he really enjoyed being at Apple again, so he went back.”
Jonathan DeutschMar 19, 2018▶ 4:02968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
Disclosure
Deutsch: Tumult operates with only two full-time employees
“So right now there's pretty much myself and one other full-time employee.”
Jonathan DeutschMar 19, 2018▶ 6:47968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
Disclosure
Deutsch: Tumult pays between $1 and $10 to acquire a new customer
“So typically I would say it can range on where I go, which is kind of the fascinating thing where sometimes it can be around a dollar or two dollars to gain a customer. And other things that have been perhaps less successful, it can be around 10 dollars.”
Jonathan DeutschMar 19, 2018▶ 9:43968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
Disclosure
Deutsch: Tumult sells Hype for a $50 fee plus $50 pro upgrade
“We pretty much sell the software for a one-time license with the one exception being that we have a standard version and professional version, so we do a bit of Price differentiation that way. So you can buy the standard version for 50 dollars, and if you want…”
Jonathan DeutschMar 19, 2018▶ 2:05968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
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