Disclosure certainty 3/5 debate potential 1/5

Boston Burger Company targets food costs between 28% and 29% of revenue

Chuck Sillari · EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari · Dec 27, 2016 · at 10:44

Chuck Sillari, co-founder of Boston Burger Company, breaks down the unit economics and food cost targets for the restaurant chain.

0:00 / 0:04exact quote · 4.8s
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“Your food costs, we try to keep them under 30, probably try to keep around 28, 29%.”

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More from Chuck Sillari

Assertion Not checkable as stated
Boston Burger Company generated about $5.5M across three locations in 2015
“2015 revenue was about 5.5 million. That was between three locations that we have.”
Chuck Sillari Dec 27, 2016 ▶ 2:19 EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari
Assertion Not checkable as stated
Boston Burger Company grossed around $700,000 in its first year
“First year that we opened, we were doing maybe 700 grand out of a little tiny space in the first location, and that was gross, but you gotta keep in mind, the place is tiny.”
Chuck Sillari Dec 27, 2016 ▶ 7:56 EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari
Assertion Supported
Boston Burger Company was featured on Diners, Drive-Ins and Dives and Rachael Ray
“We were on the Food Network, Diners, Drive-Ins, and Dives. Guy Fieri came in and filmed the show there. We were on the Rachel Ray show. The Travel Channel has been in our place to film.”
Chuck Sillari Dec 27, 2016 ▶ 4:16 EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari
Disclosure
Boston Burger Company's second location cost around $750,000 to build
“The second location, he approached us, and he put up the money to build it out, and I think it was around 750,000 dollars.”
Chuck Sillari Dec 27, 2016 ▶ 5:20 EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari
Assertion Not checkable as stated
BurgaBox sold 100 kits in month one and 150 in month two
“Our first month we sold about a hundred kits. The second month we sold about a 150.”
Chuck Sillari Dec 27, 2016 ▶ 14:09 EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari
Prediction Not checkable as stated
BurgaBox was slated to sell 400 kits in its third month
“We're probably slated to sell about 400 kits this month.”
Chuck Sillari Dec 27, 2016 ▶ 14:20 EP 521: $5.5M Burger Business, Gets Into Monthly Subscriptions with BurgaBox CEO Chuck Sillari
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