Doug Sandler, founder of Turnkey Podcast Company, breaks down his agency's pricing structure to Nathan Latka.
0:00 / 0:17exact quote · 17.5s
720p mp4 · rendered on demand · StarZero watermark
“We charge a one-time fee depending on how much startup and how much setup that we're doing anywhere between five and 10 grand to start them through the process. And then we charge them again, based upon the amount of time and energy and effort that we're putting into their monthly production, we'll charge anywhere from 75 dollars to 350 bucks per episode to actually produce the episodes.”
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More from Doug Sandler
Disclosure
Sandler monetizes his podcast by converting guests into clients, not audiences
“My audience is not where I'm making my money. I'm making my money from my guests that are sitting next to me.”
Doug SandlerDec 22, 2017▶ 11:00881 He's Helping Other Podcasters Launch for $5-10k
AssertionNot checkable as stated
Elite speaking bureaus refuse to represent Sandler due to his lower fees
“A lot of the speaking agencies do not want to talk to me. Washington Speakers Bureau and the elite power groups of.”
Doug SandlerDec 22, 2017▶ 15:24881 He's Helping Other Podcasters Launch for $5-10k
Disclosure
Turnkey Podcast has 12 clients paying $5k to $10k per launch
“We started this about six months ago. We have a dozen clients. We have a dozen clients right now. So, you know, you can do the math anywhere between five and 10 grand per, per launch for them.”
Doug SandlerDec 22, 2017▶ 4:57881 He's Helping Other Podcasters Launch for $5-10k
PredictionNot checkable as stated
Sandler: Turnkey Podcast targets $500k in 2018 sales
“Our goal in 2018 is to do a half a million in, in sales.”
Doug SandlerDec 22, 2017▶ 5:13881 He's Helping Other Podcasters Launch for $5-10k
Disclosure
Sandler: Turnkey will cap agency capacity at 30 to 35 clients
“I would say that we're probably going to top out Around 30, 35 customers that we feel like we can handle with the team. Nothing is outsourced. We all do. We do everything in house.”
Doug SandlerDec 22, 2017▶ 6:03881 He's Helping Other Podcasters Launch for $5-10k
AssertionNot checkable as stated
Sandler: 'Nice Guys on Business' gets 4,000-5,000 downloads per episode in six months
“If you release an episode today and give it six months, we'll have four to 5000 downloads for that episode.”
Doug SandlerDec 22, 2017▶ 8:44881 He's Helping Other Podcasters Launch for $5-10k
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