McLeod: Exit-intent pop-ups outperform immediate pop-ups by timing asks
Pete McLeod · NoCSDegree used HackerNews and ProductHunt to Get 4500 Subs, $15k in Revenue · Aug 31, 2020 · at 10:10
Pete McLeod, founder of NoCSDegree, explains newsletter conversion optimization strategies to Nathan Latka.
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“I think a lot of people intuitively now are a little bit, you know, against pop-ups, and I'd say that's true if they're, like, straight away, but an analogy I heard from Harry Dry, who does a great marketing website, is kind of like, If you go into a museum and someone goes up to you straight away and says, hey, can you give 10 bucks to support the museum? You're probably not going to do that. But if you've had a really good time at the museum, and you're leaving, and someone says, hey, you had a good time, can you support this place? You're more likely to.”
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