Griffin claims over half of creative talent now works freelance
Joe Griffin · 1112 150 Pay Him $3m For Content Marketing at Scale · Aug 10, 2018 · at 15:35
Joe Griffin, CEO of ClearVoice, explains macro labor trends driving creative agencies to use talent platforms.
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“Creative talent's going freelance. Way over half of them right now are freelance.”
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“We have 450,000 creators we've mapped and generated portfolios for.”
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“Scripted is a project-based marketplace designed for small businesses. So they're really good at turning out high quality, a hundred dollar articles, things like that.”
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“So we're going to be, you know, 20 plus thousand dollars a year type contract value. Obviously it ranges, could be smaller than that, could be a lot bigger than that. But 20 plus a year in terms of the, any kind of software fees plus any kind of content fees.”
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“Oh, I would say a thousand plus.”
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“So what we did, we build an infrastructure that goes out, indexes all the major publishers, the top 250,000 publishers,
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