Gil Allouche, founder of Metadata.io, outlines the pricing model and ROI targets for his B2B automated demand generation platform.
Disclosure
Allouche tanked his credit score to 250 to fund Metadata
“I maxed out all of my credit cards. American Express would call me daily. I would pick up my phone and tell them I'm not paying you anything. When I have money, I'm paying you all of it. Right now, you can keep calling me. Not paying you any of that. And third…”
Assertion Not checkable as stated
Allouche defaulted on Amex to preserve runway, dropping credit to 500
“American Express. Not essential. Got a phone call every day. Sir, are you gonna pay your debt? No. I'm not gonna pay a dollar of my debt. My credit score went down to 500.”
Opinion
Allouche: Raising capital on convertible notes is super easy even in downturns
“It's super, super easy, especially when the market is hot, but even when it's not, super easy to raise on convertible note.”
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Metadata account executives converted commissions to equity, saving $1M cash
“All the AEs who are very cash, you know, kind of cash operated, They converted 50 to a hundred percent of their commissions into options, into common options. That got, got them a lot more invested in the business, and got us about a million dollar cash back i…”
Disclosure
Allouche rejected a $4M term sheet that wiped out early investors
“I got a term sheet, a four million dollar term sheet from a green entrepreneur, a shark, who saw that we're struggling. That term sheet, if I took it, My company wouldn't be around anymore. That, that would convert all of the preferred to common. It wouldn't m…”
Assertion Not checkable as stated
Metadata Raised $3M Series A Extension at 2x Valuation Post-Cuts
“And after that, we went back to our Series A investors to tell them about the cuts, and they said, fuck, that's amazing. Here is three million dollar more because you guys are so efficient. So we raised another three million dollar in, in, by the way, twice ev…”