Trust & Will charges returning canceled users full price for updates
Cody Barbo · Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning · Jun 12, 2020 · at 19:14
Cody Barbo, founder of Trust & Will, describes the company's pricing model and retention mechanics for document maintenance subscriptions.
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“That if they canceled out of the subscription, they came back in three years because they had another kid, they want to update their trust, it's going to cost them the full purchase price versus that 50 bucks a year recurring.”
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“Yeah, so majority, about 70% of our members are gonna fall within the kind of 25 to 50 range and have minor children. It doesn't discount the fact that 30% of our members are 55 plus, but our core focus is really people that are starting families, buying their…”