Eugene Levin, Chief Strategy Officer at SEMrush, explains how the company scales its pricing from SMB users up to enterprise accounts.
0:00 / 0:04exact quote · 4.4s
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“We have huge accounts that, that I approach in half a million per year.”
quote is from the automated transcript, cleaned for reading:
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More from Eugene Levin
AssertionNot publicly verifiable
Levin: SEMrush net retention tops 100%, a rarity for SEO tools
“So so that's slightly above hundred percent, which is yet again, really unseen in our industry.”
Eugene LevinNov 9, 2018▶ 19:201203 SEMRush to hit $80m ARR This Year, Here's How
Insight
Staged capital tranches allow venture investors to optimize their IRR
“They had an obligation to fund in certain point, but there was no big difference if money sits on their balance sheet, or not, not, not even balance sheet, or on our balance sheet, or it sits with them. In this case, they can optimize their, you know, IRR, whi…”
Eugene LevinApr 14, 2020▶ 8:281725 SEMRush Broke $100m in Revenues in 2019
PredictionPartly held up
Eugene Levin expects SEMrush to pass $80 million ARR in 2018
“I need to check the model, but yeah.”
Eugene LevinNov 9, 2018▶ 21:061203 SEMRush to hit $80m ARR This Year, Here's How
AssertionSupported
Levin: SEMrush Left Its Entire $40M Funding Round on Balance Sheet
“We raised some money, but frankly speaking, we didn't touch You know, this round. It's pretty much all on the balance sheet.”
Eugene LevinApr 14, 2020▶ 2:451725 SEMRush Broke $100m in Revenues in 2019
Insight
Levin: Growing Companies Should Hold Cash Reserves Scaled to Expenses
“As company gets bigger technically you want to have certain amount of money on the balance sheet comparable to your revenue, like monthly revenue or, you know, better say monthly expenses. In case things happen, you want to be able to run the business for a wh…”
Eugene LevinApr 14, 2020▶ 4:261725 SEMRush Broke $100m in Revenues in 2019
Insight
Levin: Churn among low-paying customers naturally raises SaaS average check size
“Another factor factor is that your low paying customers turn faster than your you know, your best customers who pay more.
So I think, you know, average check in general is a combination of those factors.
If you do nothing, if you stop acquiring new customers…”
Eugene LevinApr 14, 2020▶ 14:561725 SEMRush Broke $100m in Revenues in 2019
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