Output spends high six figures monthly on paid customer acquisition
Paris Childress · $0 to $12m: The most successful SaaS Paid Ads Story of All Time? · Nov 23, 2020 · at 4:59
Paris Childress, founder of Hop Online, details monthly ad spend managed for client Output.
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“High six figures.”
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More from Paris Childress
Output scaled from zero to 100,000 SaaS customers in 16 months
“When we started working with Output.com, they were only traditional software, and we were, we helped them pivot and launch their SaaS product about 18 months ago, and basically got them from zero to a 100,000 customers in about 16 months.”
Childress: 99% of Output's enterprise value is in its SaaS model
“Oh, it's definitely going to be software.
That's the entry point.
I mean, the hardware business is really a very niche business for them.
They have a desk, and they have speakers but this is, the, 99% of the value of this company is in the SAS model.”
Bidding for target ROAS instead of CPA cuts churned trial waste
“This might get a little technical, but we'd like to move from what's called target CPA bidding to target ROAS bidding. So we want to train the algorithms to bid for a return on ad spend like an e-commerce product as opposed to bidding on a target cost per acqu…”
Childress says 70% of Output's revenue comes from SaaS subscriptions
“Right now, I'd say probably 70% of their revenue is SaaS.”