EngageRocket achieves CAC payback period under six months
Chitong Leong · 1258 This Singapore Based SaaS Helps You Manage Empoyee Feedback, $40k in MRR, 8x yoy growth · Jan 3, 2019 · at 13:43
Chitong Leong, co-founder of EngageRocket, breaks down the company's CAC payback timeline in an interview with Nathan Latka.
0:00 / 0:13exact quote · 13.0s
720p mp4 · rendered on demand · StarZero watermark
“So so we have it's about six months. Let me see if I'm doing that math correctly. 17,000 with 7000. Yeah, it's under six months.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Chitong Leong
Chitong Leong: Southeast Asia is difficult for multinationals due to market fragmentation
“Southeast Asia is such a tough market for multinationals. It's because it's so fragmented in terms of the culture of the language Even geographically, like Indonesia alone has more than 13,000 islands. It's a really tough place to navigate for companies who ar…”
EngageRocket reports fully weighted CAC between 5k and 7k SGD
“So we're paying between five to 7000 on a fully weighted basis. So everything from like marketing spend, sales commissions and Singapore dollars.”
EngageRocket estimates customer LTV between 38k and 45k SGD
“Overall, I mean, we're early to estimate on lifetime value, but we're estimating somewhere between 38 to 45 K of lifetime value”
EngageRocket averages around SGD 17,000 in annual contract value
“So right now we're averaging about 17,000 ACV. Singapore dollars.”