Assertion certainty 4/5 debate potential 2/5

Paddle data shows B2C subscription growth flatlined in late 2022

Stephen Ngo · Pricing and monetization in a downturn (and beyond) · May 15, 2023 · at 2:45

Stephen Ngo of Paddle analyzes subscription growth trends across verticals during a keynote at SaaS Open 2023.

0:00 / 0:06exact quote · 6.6s
720p mp4 · rendered on demand · StarZero watermark
“And we basically saw that you know, growth in the B to C market basically flatlined starting late last year.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Stephen Ngo

Insight
Monetization and retention offer significantly higher revenue impact than acquisition
“We gather data on what they're spending time on, and we basically found that you know, there's way more impact on spending a bit more time on monetization, a bit more time on retention, compared to spending time on acquisition.”
Stephen Ngo May 15, 2023 ▶ 4:56 Pricing and monetization in a downturn (and beyond)
Opinion
Gumroad mishandled communicating its past price increases to users
“You know, I think we can all think of companies like Gumroad that have, you know, not gotten this quite right in the past.”
Stephen Ngo May 15, 2023 ▶ 16:16 Pricing and monetization in a downturn (and beyond)
Insight
B2C market performance is often a leading indicator for B2B
“B to C is often very much a leading indicator for B to B.”
Stephen Ngo May 15, 2023 ▶ 2:55 Pricing and monetization in a downturn (and beyond)
Assertion Not checkable as stated
Paddle data shows B2B SaaS growth slowed significantly in mid-2022
“And what's interesting is that, you know, starting, say July, August last year, we actually started to see Growth slow down a lot in the B to B space.”
Stephen Ngo May 15, 2023 ▶ 3:05 Pricing and monetization in a downturn (and beyond)
Assertion Not checkable as stated
Early-stage founders focus entirely on acquisition while guessing on pricing
“And inevitably, we hear that people are spending almost all the time on that sales and marketing stuff, especially at the founder stage, right? Spending almost all their time, they mostly guest on their pricing work, and they're not really working to gather da…”
Stephen Ngo May 15, 2023 ▶ 4:41 Pricing and monetization in a downturn (and beyond)
Insight
Lack of a dedicated pricing committee stalls company momentum
“If, you know, no one owns pricing, then you never get any momentum. And if everyone owns pricing, everyone has complaints, everyone gets into arguments, you never get any momentum out of it. So, not having a pricing committee of a designated people to work on …”
Stephen Ngo May 15, 2023 ▶ 5:41 Pricing and monetization in a downturn (and beyond)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.