Assertion certainty 4/5 debate potential 1/5

ReviewPro's early investors saw returns between 2.5x and 28x at exit

RJ Friedlander · 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today · Nov 21, 2019 · at 10:35

ReviewPro CEO RJ Friedlander details the returns generated for early backers during the 2016 majority sale to Shiji.

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“Our original investors, which were individual investors and some well-known, some well-known entrepreneurs, and then also a small venture capital fund, they ended Earlier on, they all exited with between a two and a half and a 28 time return.”

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More from RJ Friedlander

Assertion Supported
ReviewPro reached 45,000 hotel clients globally on just €5M in equity
“We raised a total of five million euros in equity, which to build a global SAS business model where we work with, as we said 45,000 hotels, 150 countries. We support the product and account management in seven languages to have built all that on only five mill…”
RJ Friedlander Nov 21, 2019 ▶ 4:31 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today
Assertion Not checkable as stated
ReviewPro has 35,000 SaaS hotel clients and 10,000 data clients
“It'd be about 35,000 hotels that pay us a monthly SAS fee for one or all of our, and then we have the balance of 10,000 pay us for our data.”
RJ Friedlander Nov 21, 2019 ▶ 2:03 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today
Assertion Not checkable as stated
Over 90% of ReviewPro revenue comes from dashboard SaaS tools
“So they're using our data through our dashboard and they have access to our analytics and our reports. That would be in terms of revenue would be like 95% or over 90.”
RJ Friedlander Nov 21, 2019 ▶ 2:58 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today
Disclosure
Shiji acquired 80% of ReviewPro at a valuation above $35M
“Well, they acquired 80% initially and the price was higher than that.”
RJ Friedlander Nov 21, 2019 ▶ 8:34 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today
Disclosure
Friedlander retains equity and put options for ReviewPro's remaining 20%
“Thirdly, that 20% I have the, you know, the significant part of that 20% And an agreement to stay with them and puts to, for them to acquire the rest of the shares over three years.”
RJ Friedlander Nov 21, 2019 ▶ 9:53 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today
Assertion Supported
Shiji's $28M deal included secondary share purchases and primary growth capital
“The twenty eight million was not all into the balance sheet. There was secondary plus investment for growth.”
RJ Friedlander Nov 21, 2019 ▶ 11:09 1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today
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